P1 : Unit 43

Types of media

• Animation - Mac
  This can be used as a design feature as well as an informative device in the virtual tour. For instance, moving arrows, pointers. Animations are usually GIF. files - if anything else, they can be used as an entertainment device. If the Media department was showing what you can do at First BTEC level, they might want to use GIF. files/animations to show student work - while being informative, it is also entertaining. If it is the Media department, then these animations would be originally from Macs.
• Text - PC/Mac
  Text is used as an informative device to explain things or to give further detail to something that needs a further in-depth explanation. By using Headings and Sub-headings, it gives subject and the reader a brief understanding of what is underneath a heading or sub-heading. Text file formats are found as Doc, Rich Text Format, XML, txt, etc... Text can be used on the webpage of the school website to explain what a department does or could be used in a leaflet/flyer explaining the content of the department area talking about facilities, the course, etc...
• Navigation - PC/Mac
  Navigation is used to easily move around from place to place without the complications. Tools for navigation on webpages consist of hyperlinks, images, flash buttons and hotspots. Navigation could be used in the I.T. department for a virtual tour of the subject contents. A webpage could be created with various navigation tools to different areas of the department and what it teaches. Navigation usually comes in the form of buttons, images and direct links through highlighted/underlined text.
• Logo/Graphics - PC/Mac
  Logo's are the name or brand of a company and are advertisement for people to literally get the brand or company's name 'out there'. These would be great if used in the graphics technology department. They make logos and they could be used as an example of teacher and student work. The kingswood school logo could also be printed on leaflets and on a video on the website.
• Images - PC/Mac
  Images are visionary - the computer equivalent to photos and pictures. Images could be used to illustrate text on a leaflet or on a presentaion. Images are also a good way of proving work and working students. Specific to the art department, pictures of student work are always taken as proof to exam boards and so could be used to put up on the school website, leaflets, e-mail, etc...
• Videos - PC/Mac (most prodominently)
  Also relevant to the media department if not all departments, videos are another visionary tool that run through a process of moving images that are filmed in some way. Videos can be used all around the kingswood school site to show the different departments and what they do as an introduction. They could be used as the whole department's presentation including logos, images, text, animations and sounds with the explanation of the subject. The media department specialise in video footage and so expressing student work again would be a great use of videos on the website.
• Sounds/Audio - PC/Mac (most prodominently)
  Sound/Audio is the computerised output of and kind of noise from a computer. Sound is used in the music department to create the music that the students create. This could be used as a form of entertainment as well as the proof to work.

Audience/purpose/to entertain, to inform  ^

In creating a virtual tour around a department in the school, the types of media above can be used as a basis of achieving that. 

Understanding

Produce a Blogger entry to show your understanding of the different types of media that could be used in the creation of the virtual tour. Reference should be made to how the media will meet the department's objectives and how the media is fit for purpose in terms of meeting the needs of the intended audience. A good range of different audience types should be included.

Multimedia: types eg sound, animation, still and moving images

Business requirements: target audience; purpose; platform

Business objectives: promotion and advertising eg web pages, digital posters, virtual tours; education and

training eg simulations, e-learning packages; entertainment and leisure eg computer games, virtual reality

Audience: profiles eg age, gender, culture, race, class, business, interests, IT literacy

(P1) Deadline 30^th Nov 2012